Shine Night Walk: Social Media Campaign
Content Type: Social Media Campaign: Time Out x Cancer Research UK
Description: A campaign designed to organically reach Time Out London's audience by capturing the Shine Night Walk as it journeyed through London, sharing sensitive portraits of young people affected by cancer while raising awareness for Cancer Research UK
Impact: The campaign significantly expanded the reach of the Shine Night Walk and encouraged sign-ups.
Contribution: As Global Video Commissioning Editor at Time Out, Founder Angela Elvira Bruce commissioned and oversaw this project, playing a key role in developing the sensitive and empathetic approach to storytelling.
Duende: A Malambo Dance Film
Content Type: Short Documentary / Artist Portrait / Process Film
Description: This film offers an intimate glimpse into the world of Ricardo Baigorria, one of Argentina's most respected folklore dancers. It explores his dedication to Malambo, from meticulous process and preparation to dynamic performance.
Impact: The film introduces Malambo to a new audience, showcasing Ricardo's dedication and artistry, enhancing his profile. The film is currently in post-production and will be released on YouTube.
Contribution: Shot in Buenos Aires with a local crew. The production involved extensive research and collaboration with teams in both Argentina and the UK.
Suzie Larke:
Exploring Mental Health Through Photography
Content Type: Short Documentary / Artist Portrait / Process Film
Description: This film reveals the process and story of photographer Suzie Larke, exploring the intersection of creativity and mental wellbeing. The film follows Suzie as she creates her next photo: a self-portrait in an abandoned greenhouse.
Impact: The film was screened at Suzie's exhibition during Mental Health Awareness Week. This collaboration was also instrumental in Suzie securing Arts Council funding for a subsequent project.
Contribution: Elvira Studios produced this film, capturing Suzie's creative process and personal story.
Suzie setting up a shot for her 'In the Mind's Eye' mental health project.
Suzie discusses the connection between her mental wellbeing and her art.
LIDO: A London Lido Documentary
Content Type: Documentary Film / Ethnographic Film / Architecture Film (20 mins)
Description: LIDO is a visually poetic film capturing the changing seasons at London's Parliament Hill Lido. Intimately observing the human form in the water, the film explores the Lido's role as a place of community, nature, and personal transformation, reflecting themes of well-being and resilience.
Impact: LIDO has received critical acclaim, winning an award at the London Architecture Film Festival in 2019 and being screened multiple times at Aesthetica Film Festival.
Contribution to Project: LIDO was directed by Founder Angela Elvira Bruce during her MA in Documentary at UCL Anthropology, with mentorship from Sophie Fiennes.
Reviews:
“LIDO is a remarkable document of Camden’s social history as well as its architecture. But equally, in every aspect, it is an art film… The visuals are so strong there is no need for narration, a feature that I found particularly conducive to a viewer’s immersion in the seamless unfolding of the change of seasons at the Lido.”
- Ivan Fiser, 65, year-round swimmer
“This is an exceptional film to see for a year-round Lido swimmer. Exquisite framing evokes the integrity of this, the best of Lidos. The sound defines the subtle changes in seasons. The space, the weather and the water are central, which makes it more compelling than other films I’ve seen about outdoor swimming.”
- G.Calvert (@G.Calvert.Images), Artist and swimmer
“This is FANTASTIC! so beautiful. i hope it wins EVERYTHING everywhere. but even if it doesn't, you should be happy and proud. plus i saw lots of shots i can steal! congratulations and thanks for letting me see it. keep me posted on its progress in the world.”
- Steven Soderbergh, Filmmaker
PureGym: LGBTQ+ Inclusion Campaign
Content Type: Branded Content/Social Media Video Campaign
Description: A Pride Month campaign for PureGym celebrating LGBTQ+ employees and promoting inclusivity through authentic video portraits
Impact: The campaign increased visibility for PureGym's commitment to LGBTQ+ inclusion and generated positive engagement on social media.
Contribution to Project: As Creative Lead at WILD Films, Founder Angela Elvira Bruce led the creative development and execution of this campaign. She personally interviewed the contributors, building trust and rapport.
Revolut: Company Culture & Values Campaign
Content Type: Branded Content: Internal Communications Video Series, Employee Story Videos
Description: A branded content video series for Revolut using authentic employee interviews to showcase their core values and build a stronger sense of community, both internally and externally.
Impact: The video series improved internal community and external perception of Revolut's employer brand, effectively communicating their core values and strengthening a sense of connection among employees.
Contribution: As Creative Lead at WILD Films, Founder Angela Elvira Bruce oversaw the Revolut values campaign, conducting pre-interviews that provided key cultural insights and helped inform its creative direction.
Time Out's Food Chain: Inside London's Restaurant Scene
Content Type: YouTube Series
Description: Time Out's Food Chain is a short-film series that takes viewers on a culinary journey through London's vibrant restaurant scene. Each episode features a top London chef sharing their favorite dining spots, who then recommend another, creating a chain of culinary discovery. The series offers insider tips and reveals the hidden gems of the city's food scene, showcasing the diverse personalities and passions within London's restaurant community.
Impact: The series provided viewers with unique access to London's culinary world, generating interest in local restaurants and a sense of community among food enthusiasts. The series also provided valuable exposure for the featured chefs and restaurants.
Contribution: As Global Video Commissioning Editor at Time Out, Founder Angela Elvira Bruce oversaw the production and release of the series.
